Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Thursday, January 17, 2013

Interview With New York Entertainment Lawyer John J. Tormey III, Esq., by Lea Johnson of EA Media

Below-printed is an interview with New York entertainment lawyer John J. Tormey III, Esq., by Lea Johnson of EA Media. EA Media Live is a social media website established to inform new artists about the entertainment industry. The interview also appears at:
http://www.eamedialive.com/site/2013/01/18/veteran-new-york-entertainment-lawyer-john-j-tormey-iii/
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Law Office of John J. Tormey III, Esq.
John J. Tormey III, PLLC
1324 Lexington Avenue, PMB 188
New York, NY  10128  USA
1-212-410-4142 (phone)
1-212-410-2380 (fax)
www.tormey.pro
jtormey@optonline.net
brightlinejohn@verizon.net
john_tormey_ab84@post.harvard.edu
[Attorney Advertisement]

[Please Note: No legal advice is being given in this interview. Any need for individualized legal advice should be discussed with your own counsel].

1. When did you start in the entertainment business as a lawyer?

I was a rock musician who graduated from Harvard and then went to law school.

I started work as a litigation associate on September 14, 1987, with the law firm of Pryor Cashman Sherman & Flynn in New York City. I was admitted to the Bar in New York, and California, in 1988, and in The District of Columbia in 1989.

My transition to entertainment transactional legal work began when I accepted a post as Counsel to The Walt Disney Company in 1990:
http://www.apnewsarchive.com/1990/Disney-Sues-37-Firms-for-Merchandise-Piracy/id-6b3de13214cda0897d5c95d3af7c619f

Thereafter I started a tour of duty as Senior Counsel and Senior Litigation Counsel to Miramax Films in 1994.

I founded my own law practice after I left Miramax in 1996. I have maintained my own law practice for over 15 years, and I have been in the practice of law for over 25 years:
http://www.tormey.com

As far as being in the entertainment business generally, that started when I was a young child in the 1960's. I grew up on tour with my folks - Dad, an actor and a dancer - Mom, an actress and a model. My father continues his career as a film and TV actor in New York City, and my mother is his biggest fan. My own artistic pursuit was as a musician in the 1970's, 1980's and 1990's. None of the above are easy pursuits in the entertainment business.

2. To potentially become a client of your firm, what do you look for in an artist?

It's probably more important to ask what the prospective client looks for in the lawyer - with background, experience, and accessibility being some of the foremost concerns. The prospective client should also make sure that the lawyer has an "AV" rating with the Martindale-Hubbell Lawyer's Directory:
http://www.martindale.com/John-J-Tormey-III/445924-lawyer.htm
and should make sure that the lawyer has no past history of public professional discipline in the state or states within which the lawyer practices.

As for what I am looking for at the outset, the prospective client has to have an actual and specific need - that is, one or more specific tasks in mind, appropriate for the lawyer to handle. The artists with whom I work, by the way, are not only musicians. I also handle film, television, publishing, Internet, modeling, photography, dance, performance art, fine art, and various other types of artistic and media matters.

Incoming inquiries to an entertainment lawyer generally cluster within three different categories: (A) transactional work, (B) "project placement" work, or (C) litigation.

(A): Transactional work usually entails an artist who has been offered a proposed contract. The lawyer's tasks in that case would therefore likely include advice and counsel, document review, drafting, editing, negotiation, communications to third-parties, and ideally, closure of the agreement. That said, some of those proposed agreements close, and others sometimes do not.

(B): "Project placement" work describes endeavors to place material with professional entertainment industry recipients. Record labels and publishers, for example, often require that submissions of material be made through an entertainment lawyer representing the artist.

(C): Litigation basically means a lawsuit, an arbitration, or some other legal process. Oftentimes adverse matters can be resolved short of formal proceedings, though.

When you ask me what I look for in an artist so as to become a client, I assume that you are referring to (B) - music project placement work. In this respect, I need to hear the music intended to be submitted to the label or other professional third-party music industry recipient. I need to see how it is packaged. I need to be assured that the material is viable. I need to be sure that it is material to which I can attach my name and the name of my law practice. As an officer of the court and a member of the Bar, I have to be careful that the material is neither violative of laws nor likely to offend its intended recipients. All that said, my threshold reaction to the material can't be interpreted as an indication of what the market itself may later do with the same material. It is difficult for any artist to place a "spec" project with any professional industry recipient, even when the artist seeks to do so through counsel.

3. What are the responsibilities of an entertainment lawyer?

Please see my answer to the question immediately above.

The responsibilities of an entertainment lawyer, are the responsibilities of any lawyer. We are licensed by the state or commonwealth in which we practice. Each jurisdiction has a strict set of laws governing the conduct of lawyers that practice within it.

There are many rules to which the lawyer must adhere. The rules include maintaining the strict confidentiality of client communications, and serving as the client's zealous advocate in a manner unaffected by any outside interests, are among them. In other words, some of the main responsibilities are loyalty, and care.

4. What methods or steps should a musical artist or writer follow or take to protect their project from copyright infringement?

To some degree it depends upon the type of material, and the content of that material. There is no "one-size-fits-all" solution - no cookie-cutter solution. You have to study the material first, to really know.

Though it will sound pedestrian to some, the first thing that should happen, is that the artist should actually complete the work - including its labeling and packaging in the form as it is intended to go out. Protecting an inchoate fuzzy set is much more difficult than protecting a fully-articulated item.

Next, ignore any notion that the "poor man's copyright" is a smart thing to do, or rely upon. It's not. Self-mailing one's work should be considered about as contemporary as Adlai Stevenson, or the first production-run of Milton Bradley's "Twister".

Next, consider that a plaintiff is normally prevented from bringing an action against a defendant in a United States federal court litigation for copyright infringement, unless the work is first filed, or "registered", with the U.S. Copyright Office. See:
http://www.tormey.pro/copyright.htm

Next, consider that the two main things a plaintiff in the United States must prove as against a defendant in a federal court litigation for copyright infringement, are: (A) "access" and (B) "substantial similarity". Therefore, keeping a perfect written access log reflecting the identities of all who receive or view the work, is critical - as well as keeping a perfect written record of who saw which draft of it, when. You would be shocked at how many people fail to do that. That failure alone could lose a plaintiff an otherwise-winning infringement lawsuit.

The intellectual property laws are derived from the real property laws. Artists should consider themselves akin to goldpanners in the Wild West years. Normally a goldpanner would stake a claim to a property by putting a fence around it, and perhaps by putting a few signs up on the perimeter, in addition. The copyright equivalent in the modern day would be putting a textual copyright notice on your work, thereby warning others not to poach it. The goldpanner might also file a claim to the property down the road with the county recorder of deeds. In this respect, I think of the U.S. Copyright Office as akin to a county recorder of deeds - a place where you can stake your claim and put it on the public record, thereby warning others to not trespass on what you believe to be your property.

Naturally there is a lot more to it, than the above. The above is a good start.

5. The U.S. Copyright Act and U.S. Copyright Office state that once an artist applies for copyright protection, the protection is automatic. However, I've recently read a formal copyright creates a public declaration of ownership - what does that mean?

First of all, there is an assumption embedded in that question which is not correct. The protection is automatic at an earlier time than that. The protection is automatic as soon as the work is reduced to a tangible medium of expression. Please see my above answer, and also my article at:
http://www.tormey.com/copyright.htm

Next, there's no such thing as a distinction between a "formal copyright" and an "[in]formal" copyright. Rather, a copyright either exists in a work, or it doesn't. It's a "yes", or a "no". A digital thing. A "1", or a "0".

As a practical matter, you could create a work and not tell anyone about it. A number of authors do that. The copyright in that work still exists, as of the moment the work is reduced to a tangible medium of expression. Yet if that work has been hidden from the rest of the world by the author, then the rest of the world really hasn't been constructively warned not to infringe it. Moreover, how could the rest of the world infringe it - take from it - if it has never been published? So some practical problems arise when you consider the possibility of such a "hidden work".

If the author files a work with the United States Copyright Office in Washington, D.C., then that author has thereby made what you might call a "public declaration of ownership". Yet in the vernacular sense at least, the author would also be making a "public declaration" of ownership if he or she self-published the book and affixed to it the textual copyright notice inscription reading:

"(c) 2013 [Author's Name]. All Rights Reserved."

The definition of property is the right to exclude others. Intellectual property follows real property. When you say you own a work, you are also telling the listener that they do not own it. When you say so publicly, that is a public declaration. In my view, governmental filing is one way to make a public declaration. So too is publication of the statement itself. If someone publishes a work and then files a work thereafter, the "public declaration" is actually made at the time of publication, as I would interpret it. The Copyright Office filing would give advantages to the author extending beyond the value that the public declaration alone might have:
http://www.tormey.net/copyright.htm

6. If any artist has an entertainment lawyer, is it necessary to have an agent or manager?

It depends upon the circumstances. In theory and in the abstract, none of those roles are absolutely necessary. In theory, an artist could become successful and self-sufficient without any of the three - lawyer, agent, or manager.

The lawyer is essential if the artist expects to sign agreements or otherwise take actions potentially compromising the artist's pre-existing legal rights. The music business can be a legal minefield.

The lawyer may also be necessary, at least in the mind of the artist, as and when record labels and publishers tell the artist that they will not consider the artist's material unless routed through an entertainment lawyer representing the artist. Others call that kind of work "demo shopping" or "song-plugging". I call it "project placement work", as described above.

To simplify, a (talent) agent is a person (or entity) that solicits the artist's employment. In many jurisdictions such as New York, California, and Florida for example, a talent agent must be licensed by the state just like other employment agencies might. Particularly, New York State imparts the regulatory responsibility over talent agents, to the New York City Department of Consumer Affairs. The rules for literary agents, on the other hand, are different and more permissive than the rules governing talent agents. The main reason why talent agents are licensed, is due to the historical abuses of artists that occurred resulting from unlicensed agents taking unfair advantage of the artists.

"Manager" is the trickiest definition. In theory a manager can be a personal manager that counsels the artist on his or her career. The manager could travel with the artist. The manager could read scripts or listen to demo recordings for the artist. The manager might even get coffee for the artist. Yet oftentimes the manager acts as a talent agent without a license, and that can cause some legal and other problems. It is apparently difficult for many managers to avoid the temptation of soliciting their artist-client's employment in jurisdictions wherein they are not supposed to do it.

A lawyer may not work for a percentage. But a manager might. An agent might. The issue that an artist needs to consider at the outset of his or her career, is, how many percentage-interests can the artist really afford to give out to different people at the front-end? If too many representatives become entitled to collect the artist's income and deduct percentages, there might be little if any money left to trickle-down to the artist at end of day:
http://www.tormey.org/trickle.htm

Moreover, the artist percentage deal with a rep basically means that the artist is betting against his or her own career. After all, the only time when the rep percentage deal is a good artist bet, is if the artist's career fails - because in that case, the artist doesn't owe the rep much or anything for the rep's time spent. If, on the other hand, the artist becomes wildly-successful, the artist could end up paying two or three different reps 10%, 15%, or 20% for opening envelopes, fielding calls, or even just sitting on the couch. There is a huge difference between hiring someone on a commissioned basis, versus hiring someone for their time spent. The motivational behavior curve is totally different, as are the economic consequences to the artist.

7. How important is it for an artist to join ASCAP?

It depends upon the circumstances and the timing. The American Society of Composers, Authors, and Publishers (ASCAP) is one of three well-known "PRO's" or "Performance Rights Organizations", with which songwriters and musicians interact here in the United States:
http://www.ascap.com/

There is also Broadcast Music, Inc. (BMI):
http://www.bmi.com/

and SESAC (formerly known as the "Society of European Stage Authors and Composers"):
http://www.sesac.com/

ASCAP and BMI predominate in the PRO market. Typically the artist would sign up with only one of the three.

The main thing to keep in mind, and to simplify, is that so-called "music publishing" income is principally comprised of four different types of income-streams: (A) mechanical, (B) synchronization, (C) performance, and (D) print. ASCAP, BMI, and SESAC are the societies which a songwriter or music publisher may use to collect and administer performance income - for example, when a song is "publicly" performed on a juke-box, at a sports stadium, or in a music hall. The PRO's monitor public performances of music throughout the U.S. Pursuant to some formulae, they pay out public performance royalties to the rights-holders of the performed songs. The payments are usually much smaller than the rights-holders expect.

It's not an absolute economic necessity important to join ASCAP, BMI, or SESAC prior to the time when the artist's music is actually being publicly-performed. However, it is important for the artist to become familiar with and interact with these PRO's, as early in the artist's career as possible, if only for the seminars, gatherings, and other information alone. PRO's are artist-oriented organizations and can be valuable resources for any artist at the beginning of his or her career.

8. Will copyright laws protect a musical artist's work internationally?

That is probably too difficult a question to answer within the scope of a single article.

To simplify for now, the United States copyright laws protect the artist's work in the United States. Beyond that, there are treaties and understandings with other countries which may extend certain types of protection beyond the fifty states.

However, it would likely not be in the artist's interests to rely upon treaty-oriented or comity protection alone. Some countries in other parts of the world are notorious for providing safe havens to copyright infringers, for example. There are embargoed countries. There are countries with which the United States does not have treaties. There are countries with which the U.S. has treaties, but not real reciprocity in terms of intellectual property protection.

The only safe way to evaluate copyright protection internationally, is to do so country-by-country. In other words, if the work is to be published in eight different countries, then protection of the work needs to evaluated through eight different copyright-law lenses. Though other countries share some copyright law precepts with the United States, there are also many differences. It is good for U.S.-based people and companies in the entertainment business, to have relationships with local counsel in countries of particular likely importance in the arts and entertainment field - in the European countries, particularly.

9. How important is it for an artist to obtain trademark protection on a stage name, group name, or album name?

In certain circumstances it may be important to claim trademark or service mark protection in a stage name, group name, or album name. Yet this is usually a much tougher and more expensive proposition than claiming copyright in a song, for example.

Most names in use have a dictionary-word root and have been used by someone else before, in one form or another. The same is true for most acronyms. It is actually very difficult to find, choose, and "clear" a trademark or service mark. Most marks have the risk of competing claims already attached to them. There is very little new under the sun.

In theory, trademark or service mark rights are established as a result of use alone. In other words, as is the case with copyright, you don't necessarily need to file your claim with a governmental office, to own the intellectual property referenced in your filing. Yet in some cases artists and bands actually do file trademark applications with the United States Patent and Trademark Office (USPTO):
http://www.uspto.gov/

In some cases, parties will litigate over stage names, group names, or album names.

Most artists do not end up filing trademark or service mark applications for stage names group names or album names, because the costs of doing so correctly would be too high. Marks should be searched and "cleared" before filing, and the searches themselves can be expensive.

The only marks that an artist should consider registering with USPTO, are those that are certain or likely to generate revenue. There are risks to filing. Filings are public and can sometimes evoke adverse claims from third-parties, for one thing.

10. Who is responsible for making sure that the artist is receiving all royalties due on work created?

There are many different answers, since there are many different situations wherein an artist may receive royalties. The answers could include:

-The lawyer who drafted or negotiated the agreement providing for a royalty payment.

-The artist's own diligence in monitoring the royalty statements, if any.

-The artist's manager, personal manager, personal assistant, or agent.

-The artist's business manager.

-The artist's accountant or auditor.

-The artist's music publisher.

-The artist's Performance Rights Organization.

-The artist's collection agent or agents.

-The payroll company.

-The company or other paymaster: record label, studio, production company, distributor, network, cable channel, or book publisher.

-The union or guild, if any.

However, in the final analysis, it is up to the party contractually-obligated and legally-obligated to pay, to do the correct thing, follow the contract, follow the law, and pay on time. When they don't, we see conflict, audits, and sometimes litigation. See:
http://www.tormey.com/trickle.htm

11. Who holds the copyright in music created - artist, composer, record company, publisher, or all four?

It depends upon the circumstances. An artist as author and composer who just completed his or her work on his own and rendered it in a tangible medium of expression, owns 100% of the copyright in that work, assuming no extenuating circumstances requiring otherwise.

The U.S. Copyright Act requires that transfers of interest in that copyright, are only valid if in a signed writing:
http://www.law.cornell.edu/uscode/text/17/204

So your question is answered by the answer to another question: What rights, if any, did the artist subsequently part with contractually, after the work was created? There are three possible answers - "none", "some", or "all".

Copyright in music should be thought of as not a single strand, but rather as a bundle of rights. Most significantly, the copyright interest in the "song" or "composition" (often commemorated by a USCO Form "PA" which stands for "Performing Arts"):
http://www.copyright.gov/forms/formpa.pdf
 - is a different interest than the copyright interest in the "master" or "sound recording" (often commemorated by a USCO Form "SR" which stands for "Sound Recording"):
http://www.copyright.gov/forms/formsr.pdf

In the paradigm of the traditional record label deal, the label's form documents would often purport to require that the label own 100% of the masters, while on the other hand "allowing" the artist and/or his or her publisher to own some or all of the "publishing" or composition copyrights. That distinction still confuses many people, to this day. And you would be surprised at how many artists still inadvertently sign away their "publishing", for a song.

12. Does copyright in music extend, for example, to unpublished but intended commercial music, that may not yet be available to the general public to hear?

Copyright in music is automatic as it is in any other art form, and exists as of the moment that the work is reduced to a tangible medium of expression:
http://www.law.cornell.edu/uscode/text/17/102

At that moment, the author owns the copyright in that work.

Whether or not that music is "commercial" as opposed to "non-commercial", or "available" versus "un-available", really does not affect the copyright status of the work. In other words, if J.D. Salinger wrote a manuscript and then immediately hid it in a safe, never showing it to anyone, and never making commercial use of it, he still owned the copyright to that same work at that moment of creation.

On the other hand, the "commercial" versus "non-commercial" distinction might be significant in the context of a court deciding how severely to punish copyright infringers. Generally speaking, an infringer making or seeking to make money off of the infringement, will be penalized more severely than an infringer who did so accidentally or for a non-pecuniary purpose:
http://www.law.cornell.edu/uscode/text/17/107
http://www.law.cornell.edu/uscode/text/17/504

13. What advice would you give to future entertainment lawyers?

There's a lot - more than I could impart in a single interview answer. But the two basics are: (A) Ignore anyone who tells you that your career choice can't be attained and maintained; and (B) Be careful. Always.

The third basic, is (C) Don't be afraid to evolve, particularly in connection with new technology. Any technology which makes it easier to manipulate and route documents and text, should be seriously considered.

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Law Office of John J. Tormey III, Esq.
John J. Tormey III, PLLC
1324 Lexington Avenue, PMB 188
New York, NY 10128 USA
1-212-410-4142 (phone)
1-212-410-2380 (fax)
jtormey@optonline.net
brightline@att.net
http://www.tormey.pro

Wednesday, January 16, 2013

Timid Exclusive's Interview With New York Entertainment Attorney John J. Tormey III, Esq.

Timid Exclusive's Interview With New YorkEntertainment Attorney John J. Tormey III, Esq.
http://timid-exclusive.blogspot.com/2012/03/boridom-man-of-law.html

John J. Tormey III, Esq. is a heavy-hitting entertainment attorney from New York City. His mix of experience and insight on the world of entertainment has brought him great success. He is old-school and has been around long enough to find ways to help artists despite the rise in illegal downloads. I was given the privilege and honor to interview John J. Tormey III. Enjoy the experience, read the interview, and visit John J. Tormey III's website for further information:

INTERVIEW

1. As a lawyer, how important is protecting intellectual properties?

Well, it may not be important to all lawyers in all parts of the practice and in all jurisdictions. Many other lawyers practice in such narrow areas of specialty, and/or in such unrelated fields, that intellectual property (I.P.) issues seldom, if ever, come up for them. Yet for a music and entertainment lawyer like myself, intellectual property protection is an everyday, life-time concern and a regular challenge.

In theory, every business-owner should have a working knowledge of I.P. After all, one's own business name is a property, usually claimable as a trademark or service mark. So, too, might be a band's name or an artist's name.

Clearly anyone in the field of entertainment needs to have a working knowledge of intellectual property - and, with respect to their own original material, they need to be vigilant in regards to protecting it. The primary areas that need to be mastered in these respects, are the I.P. areas of copyright and trademark. A good starting-point is the U.S. Copyright Office (USCO) website:
 
to the extent an artist may not already be familiar with it. I first learned about copyright by writing to the USCO and requesting their written materials by mail. This was in the days before the Internet happened.

2. What is it like working with TV actors and musicians?

I love doing it, but for me it is business as usual. My father is an actor who started his career as a child actor in the 1940's. I grew up on tour with my Dad and my Mom while one and sometimes both of them were working on summer-stock or other performances.

I played guitar in a rock-and-roll band in high school with a piano-player named John ("Jojo") Hermann:
 
who then became Widespread Panic's keyboard player. I played guitar in a rock-and-roll band in college with Tom Morello:
 
who then became the guitar player for Rage Against The Machine, Audioslave, and Street Sweeper Social Club, not to mention his work as The Nightwatchman. I sometimes still play rock music with members of my college band, in what little free time I have these days.

The majority of my friends are in the arts or entertainment in some way. So, it's more than working with actors and musicians. I live with actors and musicians, and in some cases I'm related to them.

3. How does it feel to be the force behind so many forms of media?

I would never say that, because I'm not the talent in the performance or recording. Maybe my clients are, if their work gets heard or seen in any individual case. I think if there is a "force" behind all of it, it's something more akin to divine inspiration - that moment when the creativity runs right through the artist as template or conduit. Artists are original but are also a product of their life-experiences, and what they have already seen and heard. The "force" of artistic creativity is a lot bigger than any one of us.

That said, I think an entertainment lawyer has to have a respect of, and also a distance from, the art form. If you lose your objectivity you can't effectively represent someone. The Hippocratic Oath of doctors is something like, "First Rule, Do No Harm". Something like that is also true for an entertainment lawyer. While the first and foremost rule is to protect the client while following the law, one special corollary for entertainment lawyers should be "Don't Impair The Art Form". In other words, don't ever substitute your own notion of artistic judgment, for that of the artist - at least not when you're working, that is. Know that the art is bigger than you.

In this respect, my clients are the force. They teach me what art really is. Every day.

4. Can you tell us a little about your early life and what led up to being an entertainment lawyer?
 
I grew up in a show business family, as did many other kids I knew in 1960's Manhattan. I grew up in mid-town. I always ran into celebrities, and always recognized them when I saw them - from the newspaper or my old black-and-white television. My mid-town neighbors growing up were Walt "Clyde" Frazier:
 
Jack Dempsey:
 
Rusty Staub:
 
Jake LaMotta:
 
Ken Boswell:
 
Jim Fregosi:
 
and Dave Marshall:

I played sports at an early age. I played music at an early age. Performances are what people did, and attended, in Manhattan, and still do. I've worked in other areas of commerce, with other forms of businesses, too, but I always considered entertainment the family business - much like a boy who grew up in his father's auto-shop might be more likely to become a mechanic later on, once grown up.

The main question to me was whether I was going to be a performer, as in a baseball player or rock musician - or alternatively, work in the businesses related to those performances. By the time I made that decision, I had already lived through life on the road, and life between casting calls - not to mention with a thrown-out pitching arm and fear of tinnitus. I didn't want to spend an unspecified amount of further time lifting P.A. stacks into and out of unmarked vans, or let the gigs take any more of a physical toll on me. I was thinking long-term. I was reasonably sure that as an entertainment lawyer I could stay as close as I wanted to, to the art forms that meant something to me. I was right.

5. What other lawyers inspire you?

Any lawyer that selflessly works on causes and gives back to the community. I have worked on environmental causes in the past, and that work is the most draining type of pursuit you can ever imagine. It's all-consuming.

My main inspirations are Phil Hoffman, Esq., who was my mentor when I started in the practice of law at Pryor Cashman in New York in 1987 - as well as my entertainment law professor from UCLA School Of Law, Gary Stiffelman, Esq. What they taught me, I take with me and use, every day of my working life.

6. What advice do you have for aspiring musicians?

Well, I wouldn't want my thoughts in an article misconstrued as legal advice for any specific person in any specific situation. That kind of advice should only be sought and obtained in a one-to-one and private dialogue with counsel.

However, I can summarize the things I might say to aspiring musicians who are friends of mine. The main thing now, is not to give up. Collectively, we have just turned the corner, in terms of the American economy, and in terms of the music industry specifically.

Many nay-sayers for the past few years doubted whether new artists could ever make money and support themselves on music ever again. Sure, in some respects it is more difficult to do, post-digital downloading. But the music industry has already re-invented itself. The center of gravity is now performance and touring revenue, and merchandise. Don't fight the new model. Embrace the new model.

Furthermore, there is so much more that artists can do now to promote sales and make themselves known, including social media. And the trend is towards eliminating the middlemen who used to interject themselves into every income-stream. Embrace the new model. Make it your own.

I used to have music friends who were afraid to use cell phones. Now, those same friends are managing their publishing businesses with secure lap-tops while on tour. The main bit of advice to music friends always is, "Empower yourself, control your own destiny, and make sure that you (or your counsel) generate all your own documents". I tend to see artists as in either of one or two groups - "Victims", and "Empowered". The fundamental distinction between the two groups, is that the "Victims" make themselves beholden to other people's documents, whereas the "Empowered" control the drafting of their own documents. With the availability of desktop-publishing since the 1980's, there is no excuse now for not controlling the drafting of the documents that affect your life or your career. There is no reason to ever blindly sign on to someone else's form. All that does is make more work for the litigators.

7. What is your opinion on the current state of the music industry?

I'm sanguine about it.

The best new feature is the ability of artists to self-distribute, either by sale of CD's on tour at retail, or over the Internet.

The worst new feature also relates to the Internet, though, too - the ability of pirates to poach material digitally, in a matter of milliseconds.

Personally, I am happy that a premium is now placed on artists doing live performances, and more of them. To me, that is what the art form is really about, anyway. There are bands re-grouping after 20 or 25 years of inactivity, and going back out on the road. In a way, it's a shame that current economic realities force them back out on the road when they earlier thought they could comfortably retire on royalties. But the fact of the matter is, it's a good thing that one or two whole new generations of music fans now have an opportunity to see and hear these bands and artists. After all, once these bands and artists are gone, all that may remain are the recordings - and the recordings just aren't the same thing as a live performance, or the meet-and-greet afterwards.

8. What's the hardest part of being involved in the entertainment industry?

Knowing that some talent remains undiscovered... and, these days, seeing a trend towards the replacement of union talent with non-union talent, which is a somewhat-related issue. The just-world-hypothesis tells us that talent and hard work should be rewarded. It often is. But it is not always rewarded. Unfortunately politics and luck sometimes play a part in the reward outcome, too.

That said, the trend towards artist self-distribution might be the panacea. The market, the public, should decide which art they want to pay to hear, see, and experience. The decision should not be force-fed to the public by the same 3 or 5 corporate conglomerates.

So I think generally, the hardest part about being involved in the entertainment industry, is knowing that the continued concentration of economic power therein, in the hands of a few rather than many, prevents a lot of good material from being heard or seen.

My hope is that this changes in my lifetime, and that I get to see it. I am going to continue to fight to make the change happen, too.

Saturday, January 5, 2013

Publishing and Digital and Electronic Rights - Part II: Written By New York Entertainment Attorney And Publishing Lawyer John J. Tormey III, Esq.


Law Office of John J. Tormey III, Esq. – Entertainment Lawyer, Entertainment Attorney
John J. Tormey III, PLLC
1324 Lexington Avenue, PMB 188
New York, NY  10128  USA
(212) 410-4142 (phone)
(212) 410-2380 (fax)

Publishing and Digital and Electronic Rights - Part II: Written By New York Entertainment Attorney And Publishing Lawyer John J. Tormey III, Esq.
© John J. Tormey III, PLLC. All Rights Reserved.

This article is not intended to, and does not constitute, legal advice with respect to your particular situation and fact pattern. Do secure counsel promptly, if you see any legal issue looming on the horizon which may affect your career or your rights. What applies in one context, may not apply to the next one. Make sure that you seek individualized legal advice as to any important matter pertaining to your career or your rights generally.

Part I of this article discussed how phrases like the “digital right” or “electronic right” should not be assumed to be self-defining, even by and between publishing lawyers and entertainment attorneys, and how it is incumbent upon authors to reserve needed rights like the digital right or the electronic right to themselves in the context of a publishing deal. Next up, this Part II examines concepts such as the digital right or electronic right from the perspective of the publishing lawyer and entertainment attorney, and the standpoint of fairness - who between author and publisher should in fact hold on to the digital right and electronic right, once and assuming that they are first properly defined?

3. Yes, Digital Right And Electronic Right Uses Do Compete With Traditional Book Publishing Uses.

A publishing lawyer or entertainment attorney may be called upon to handle an author-side deal. A publishing lawyer or entertainment attorney may also be called upon to handle, under different factual circumstances, a publisher-side deal. So, now, a few words in defense of publishers, I suppose.

There is a perception in the author and Internet communities that publishers should not be taking broad grants of the digital right or electronic right from authors, since “digital rights and electronic rights do not compete or interfere with traditional book publishing and other media rights”.

Not true. Not anymore. For proof of that fact, ask a few veteran news desk editors whether or not they followed, or were otherwise concerned about, what appeared on the Drudge Report during the Clinton administration. Ask the CFO’s or in-house publishing lawyers of a few traditional encyclopedia companies how they feel about Wikipedia.

Incidentally, although as a publishing lawyer and entertainment attorney and unlike some others, I tend to use the phrase “electronic right” or even “digital right” in the singular number, there probably tends to be no single consensus as to what constitutes and collectively comprises the singular “electronic right” or “digital right”. There has not been sufficient time for the publishing, media, or entertainment industries to fully crystallize accurate and complete definitions of phrases like “electronic publishing”, “web publishing”, “electronic right[s]”, “e-rights”, “digital right[s]”, or “first electronic rights”.

Nevertheless, electronic media and specifically the digital right and electronic right, have already changed our history. You can be sure that they will have some effect, at a minimum, on most author’s individual publishing deals henceforth, and will be the fodder of publishing lawyer and entertainment attorney discussion for years to come. The fact is, electronic uses inherent in the digital right and the electronic right already do compete with older, more traditional uses - particularly because digital and electronic uses are cheaper and faster to deploy, and can potentially reach millions of users in less than, as Jackson Browne might say, the blink of an eye.

Commerce is increasingly relying upon the Internet and other electronic phenomena, and the linchpin of this reliance is the digital right and electronic right. After all, you are reading this article, and ostensibly gleaning some information or material from it. The Web, for example, has already put a sizable dent in dictionary and encyclopedia sales, and anyone who tells you otherwise is probably an employee in a dictionary or encyclopedia publishing company or publishing lawyer in-houser in denial of the digital and electronic right, trying to protect his/her stock options. As the recent and well-known Stephen King pilot program will attest, fiction is the next subject matter area to be affected. Many of us book lovers including publishing lawyers and entertainment attorneys don’t like to think about it, but bound hard-copy books may soon become the sole province of book collectors and publishing lawyer vanity bookcases alone. The vast majority of book readers, however, may so wholly embrace the digital right and electronic right that they soon even lose the patience to wait for their “amazon.com” mailed shipment.

Very few people who work in the publishing, media, and entertainment industries, including as amongst fair-minded publishing lawyers and entertainment attorneys, should dispute that electronic uses inherent in the digital right and electronic right can easily cannibalize the older and more traditional forms and formats. This cannibalization will only increase, not decrease, as time goes on. Again, the author should put himself/herself in the mind-set of the publisher or its in-house publishing lawyer, when having this digital right/electronic right argument with the publisher or publishing lawyer. The publisher otherwise may want to invest marketing and personnel support in the author’s work, and perhaps even pay the author an advance for the writing. In their view, though, the publisher’s publishing lawyer or entertainment attorney argues, why should they do so, and not also capture the author’s digital right or electronic right?

The last thing that the publisher or its publishing lawyer or entertainment attorney wants to do is to pay the author - and then discover that the author has “scooped” the publication with the author-reserved digital right or electronic right, stolen the publisher’s proverbial fire, and undermined the publisher’s investment in the author and the writing. The concern of the publisher and the book company’s in-house publishing lawyer or outside entertainment attorney is rational and valid. If the publisher allows the author to potentially undercut the book by exploiting author’s reserved digital right or electronic right, then the publisher is threatening the publisher’s own investment in the author and in the written work. (And on some subliminal level at least, the company’s in-house publishing lawyer also knows that this could come out of his or her future comp).

Compromises are available. One traditional compromise effected between publishing lawyers or entertainment attorneys is a so-called “hold-back” on the digital right or electronic right, whereby the author promises not to use or license-out any author-reserved digital right or electronic right for a certain period of time following publication. The author will need some leverage to get a publisher to agree to such a compromise, though. And a publishing lawyer or entertainment attorney should draft the clause - the author’s publishing lawyer or entertainment attorney, not the publisher’s counsel!

An author may think that small “portfolio” uses (e.g., tucked inside greeting cards, on an author’s personal web site, etc.) are so minor, that they will never compete with publishing rights granted for the same work, and may tell the publisher or the company’s publishing lawyer or entertainment attorney as much. The greeting card example does seem innocuous enough, but the publisher and its entertainment or publishing lawyer will likely not agree with the author regarding the author’s personal web site. It is the electronic right or the digital right that really scares publishers and their publishing lawyers and entertainment attorneys, and is perceived as threatening to their long-term investment in the author and his or her work.

The distinction to be made here is between hard-copy portfolio uses, and digital right or electronic right “portfolio uses”. The fact is that computer-uploaded text is so easy and quick to transmit, receive, and read. The posted content’s popularity could also spread like digital wildfire, so quickly - for example, if a company hyper-links to the author’s site, or if “Yahoo” bumps the author’s site up in their search-engine pecking-order. Many successes have already been made by virtue of digital right and electronic right self-publishing, and more will follow. Traditional (book) publishers and their publishing lawyers and entertainment attorneys already realize this fact. Accordingly, traditional book publishers and their counsel also realize that once they acknowledge an author’s reservation of a “self-promotion” digital right or electronic right, they risk losing control of a potential wildfire dissemination method. Again, this would put the publisher’s investment at risk - but smart business people and companies and the publishing lawyers and entertainment attorneys that represent them, don’t put their own investments at risk.

4. The Party To The Contract That Has The Better And More Immediate Means and Resources To Exploit The Electronic Rights, Should Be The One Who Takes The Electronic Rights.

Here is the final point. If a contracting party has no means and resources to exploit a digital right or electronic right or a given bundle of them, then that same party has no business taking (or reserving to themselves) those same digital or electronic rights by contract or even negotiating such a position by and between publishing lawyers or entertainment attorneys. To analogize, if I am a screenwriter who options or sells my script to the Acme Production Company, LLC, through an entertainment lawyer, how should I react if Acme asks me to specifically and contractually grant them “theme park rights” in my literary property in the negotiation between the entertainment attorneys? (Don’t laugh - this practice is now very prevalent in film and entertainment deals).

Well, if Acme doesn’t have its own theme park, I (or my entertainment attorney) now have a powerful argument for reserving the theme park rights to myself instead. “Hey, Acme”, I (or my entertainment attorney) say, “... how do you have the unmitigated gall to ask me for my theme park rights, when you don’t even have the ability to exploit or use them yourself? You don’t even have a theme park!” I (or my entertainment attorney) then make it clear to Acme that I don’t intend to be giving them any trophies that they can put on a shelf to collect proverbial dust.

The same argument can work in the publishing context, particularly as argued between publishing lawyers and entertainment attorneys, regarding the digital right or the electronic right. The author can proverbially cross-examine the publisher (or try to cross-examine the company’s publishing lawyer or entertainment attorney) as to what successful past uses they have made of other author’s digital rights or electronic rights across multiple books. The company President may fudge the answer, but the publishing lawyer or entertainment attorney representing the publisher must answer truthfully. (One good reason to negotiate through counsel).

If the true answer to the question is “none”, then the author can use the “trophy” argument stated above. If the true answer is, alternatively, “some”, then the author has a negotiating opportunity to compel the publisher and its publishing lawyer and entertainment attorney to contractually commit to digitally and electronically publish the author’s work, too. The author can argue: “I won’t grant you the digital right or electronic right unless you, publisher, contractually commit in advance as to how specifically you will exploit them, and how much money you will spend in their development and marketing”. The author or the author’s publishing lawyer or entertainment attorney can then carve those electronic right and digital right commitments right directly into the contract, if the author has the leverage to do so. Again, one should not try this at home - but instead use a publishing lawyer or entertainment attorney.

Needless to say, once the author makes the publisher commit, presumably through publishing lawyer or entertainment attorney counsel, to a development budget or other marketing or “release” commitment for the digital right or the electronic right, then both the author and the publisher might thereby also have some basis for numerical valuation of the rights themselves. And, it is an entirely reasonable argument for an author or author’s publishing lawyer or entertainment attorney to say to a publisher that: “I will license/sell you the following listed digital right[s] or electronic right[s] if you pay me the following additional amounts for them:_____________________. And in the blank space, the rights can be listed like menu options as they have been broken out in Item #1 above, each to which separate dollar values – that is, price-tags - are now assigned.

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My media law practice as a publishing lawyer and entertainment attorney includes the drafting, editing, negotiation, and closure of agreements including digital and electronic rights matters as they may arise therein, as well as in the fields of film, music, television, Internet, and other media and art forms. If you have questions about legal issues which affect your career, and require representation, please contact me:

Law Office of John J. Tormey III, Esq.
John J. Tormey III, PLLC
1324 Lexington Avenue, PMB 188
New York, NY  10128  USA
(212) 410-4142 (phone)
(212) 410-2380 (fax)



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Publishing and Digital and Electronic Rights - Part II

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Publishing And Digital And Electronic Rights - Part I: Written By New York Entertainment Attorney And Publishing Lawyer John J. Tormey III, Esq.


Law Office of John J. Tormey III, Esq. – Entertainment Lawyer, Entertainment Attorney
John J. Tormey III, PLLC
1324 Lexington Avenue, PMB 188
New York, NY  10128  USA
(212) 410-4142 (phone)
(212) 410-2380 (fax)

Publishing And Digital And Electronic Rights - Part I: Written By New York Entertainment Attorney And Publishing Lawyer John J. Tormey III, Esq.
© John J. Tormey III, PLLC. All Rights Reserved.

This article is not intended to, and does not constitute, legal advice with respect to your particular situation and fact pattern. Do secure counsel promptly, if you see any legal issue looming on the horizon which may affect your career or your rights. What applies in one context, may not apply to the next one. Make sure that you seek individualized legal advice as to any important matter pertaining to your career or your rights generally.

The following publishing industry article addresses some of the legal issues arising for publishing lawyers, entertainment attorneys, authors, and others as a result of the prevalence of e-mail, the Internet, and so-called “digital” and “electronic publishing”. As usual, publishing law generally and the law of the digital right and electronic right specifically, governing these commercial activities, has been slow to catch up to the activity itself. Yet most of the publishing industry “gray areas” can be resolved by imposing old common-sense interpretations upon new publishing lawyer and entertainment lawyer industry constructs, including the digital right and electronic right, and others. And if after reviewing this article you believe you have a non-jargonized handle on the distinction between “digital right” and “electronic right” in the publishing context, then I look forward to hearing from you and reading your article, too.

1. “Electronic Right[s]” And “Digital Right[s]” Are Not Self-Defining.

All publishing lawyers, entertainment attorneys, authors, and others must be very careful about the use of jargon - publishing industry jargon, or otherwise. Electronic and digital publishing is a recent phenomenon. Although as a publishing lawyer and entertainment attorney and unlike some others, I tend to use the phrase “electronic right” or even “digital right” in the singular number, there probably tends to be no single consensus as to what constitutes and collectively comprises the singular “electronic right” or “digital right”. There has not been sufficient time for the publishing, media, or entertainment industries to fully crystallize accurate and complete definitions of phrases like “electronic publishing”, “web publishing”, “electronic right[s]”, “e-rights”, “digital rights”, or “first electronic rights”.

These phrases are therefore usually just assumed or, worse yet, just plain fudged. Anyone who suggests that these phrases alone are already self-defining, would be wrong.

Accordingly, anyone, including a publishing lawyer or paralegal representing a book publisher or entertainment lawyer representing a studio or producer, who says that an author should do - or not do – something in the realm of the “electronic right” or “digital right” because it is “industry-standard”, should automatically be treated with suspicion and skepticism.

The fact of the matter is, this is a great era for authors as well as author-side publishing lawyers and entertainment attorneys, and they should seize the moment. The fact that “industry-standard” definitions of the electronic right and digital right have yet to fully crystallize, (if indeed they ever do), means that authors and author-side publishing lawyers and entertainment attorneys can take advantage of this moment in history.

Of course, authors can also be taken advantage of, too – particularly those not represented by a publishing lawyer or entertainment attorney. There is a long and unfortunate history of that happening, well prior to the advent of the electronic right and digital right. It has probably happened since the days of the Gutenberg Press.

Every author should be represented by a publishing lawyer, entertainment attorney, or other counsel before signing any publishing or other agreement, provided that their own economic resources will allow it. (But I am admittedly biased in that regard). Part of the publishing lawyer and entertainment attorney’s function in representing the author, is to tease apart the different strands that collectively comprise the electronic right or digital right. This must be done with updated reference to current technology. If your advisor on this point is instead a family member with a Smith-Corona cartridge typewriter or a Commodore PET, rather than an entertainment attorney or publishing lawyer, then it may be time to seek a new advisor.

Even authors who cannot afford publishing lawyer or entertainment attorney counsel, however, should avoid agreeing in writing to give broad contractual grants to publishers of “electronic publishing” - or the “electronic right”, or “electronic rights” or “digital rights”, or the “digital right”. Rather, in the words of “Tears For Fears”, the author and author counsel had “better break it down again”. Before agreeing to grant anyone the author’s “digital right: or “electronic right”, or any elements thereof, the author and his or her publishing lawyer and entertainment attorney need to make a list of all the possible and manifold electronic ways that the written work could be disseminated, exploited, or digitally or electronically otherwise used. Notice that the author’s list will likely vary, month to month, given the fast pace of technological advancements. For example, these kinds of questions can be considered by the author and publishing lawyer and entertainment attorney alike:

Electronic Digital Right Question #1, Asked By The Publishing Lawyer/Entertainment Attorney To The Author: Can the work be published in whole or in part on the Internet? In the context of an “e-zine”? Otherwise? If so, how? For what purpose? Free to the reader? For a charge to the reader?

Electronic Digital Right Question #2, Asked By The Publishing Lawyer/Entertainment Attorney To The Author: Can the work be disseminated through private e-mail lists or “listservs”? Free to the reader? For a charge to the reader?

Electronic Digital Right Question #3, Asked By The Publishing Lawyer/Entertainment Attorney To The Author: Can the work be distributed on CD-Rom? By whom? In what manner and context?

Electronic Digital Right Question #4, Asked By The Publishing Lawyer/Entertainment Attorney To The Author: To what extent does the author, himself or herself, wish to self-publish this work, either before or after granting any electronic right or any individual “electronic publishing” rights therein to someone else? Will such self-publication occur on or through the author’s website? Otherwise?

Electronic Digital Right Question #5, Asked By The Publishing Lawyer/Entertainment Attorney To The Author: Even if the author does not self-publish, to what extent does the author wish to be able to use and disseminate this writing for his or her own portfolio, publicity, or self-marketing purposes, and perhaps disseminate that same writing (or excerpts thereof) electronically? Should that be deemed invasive of, or competitive with, the electronic right as otherwise contractually and collectively constituted?

The above list is illustrative but not exhaustive. Any author and any publishing lawyer and entertainment attorney will likely think of other elements of the electronic and digital right and other uses as well. The number of possible uses and complexities of the electronic right[s] and digital right[s] definitions will increase as technology advances. In addition, different authors will have different responses to the publishing lawyer and entertainment attorney, to each of the carefully-itemized questions. Moreover, the same author may be concerned with the electronic right in the context of one of his/her works, but may not care so much in the context of a second and different work not as susceptible to digital right exploitation. Therefore, the author must self-examine on these types of electronic and digital right questions before responding to the author’s publishing lawyer or entertainment attorney and then entering into each individual deal. Only by doing so can the author avoid the pitfalls and perils of relying upon lingo, and relying upon someone else to dictate to them what is the electronic right or digital right “industry standard”. As the publishing lawyer and entertainment attorney should opine, “There is no such thing as ‘industry standard’ in the context of a bilaterally-negotiated contract. The only standard that you the author should be worried about is the motivational ‘standard’ known as: ‘if you don’t ask, you don’t get’”.

Finally, the author should be aware that while the electronic right, digital right, and components thereof can be expressly granted, they can also be expressly reserved to the author, by a mere stroke of the pen or keystroke made by the publishing lawyer or entertainment attorney. For example, if an author wants to expressly reserve the “portfolio uses” mentioned in Electronic Digital Right Question #5 above, then the author should ask his or her publishing lawyer or entertainment attorney to clearly recite this reservation of the author portfolio electronic/digital right in the contract, and leave nothing to chance. In addition, if the author has some negotiating leverage, the author, through the publishing lawyer or entertainment attorney, may be able to negotiate the “safety net” of a “savings clause” which provides words to the effect that: “all rights not expressly granted to publisher, be it an electronic right or digital right or otherwise, are specifically reserved to author for his/her sole use and benefit”. That way, the “default provision” of the contract may automatically capture un-granted rights including any electronic or digital right for the author’s later use. This publishing lawyer and entertainment attorney drafting technique has likely saved empires in the past.

2. Publishers and Entertainment Companies Are Revising Their Boilerplate Agreements, As We Speak, In An Effort To Secure The Electronic Right[s].

It is well-known and should come as no surprise that right now, as we speak, publishers and their in-house and outside counsel publishing lawyers and entertainment attorneys are furiously re-drafting their boilerplate contracts to more thoroughly capture the digital and electronic right – that is, all of an author’s digital and electronic rights. The typical publishing agreement drafted by a company-side publishing lawyer or entertainment attorney will recite a broad grant of rights, then followed by a whole laundry-list of “including but not limited to” examples. If the author receives such an onerous-looking rights passage from a publisher or the publisher’s publishing lawyer or entertainment attorney, the author should not be intimidated. Rather, the author should look at it as an opportunity to make some money and have some fun. The author can first compare the list suggested in Electronic Digital Right Questions #1 through #5 above, to the publisher’s own laundry-list and the author’s own imagination. Then, the author can decide which if any of the separate digital or electronic rights the author wants to fight to keep for himself or herself.

If the publisher tells the author to blindly subscribe to their entire digital or electronic right[s] clause (or clauses), then the author still has the ultimate leverage, which is to walk away from the proposed deal prior to signature. Of course, this strategic approach wouldn’t be advisable in most cases - unless perhaps if the author has other written offers from other publishers already on the table. However, an author shouldn’t be forced by any publisher or any company-side publishing lawyer or entertainment attorney to sign away the electronic right, digital right, or any other rights that the author would rather keep - particularly rights which the author never specifically intended to shop to the publisher in the first instance.

The author should keep in mind the psychology and motivations of the publishers and their publishing lawyer and entertainment attorney counsel when doing all of this. A Vice-President (or above) at the publishing company probably woke up one recent morning, and realized that his/her company lost a great deal of money on a particular project by not taking a prospective license or assignment of an electronic right or digital right from another author. The VP probably then blamed the company’s in-house legal department publishing lawyers or entertainment attorneys, who in turn started frantically re-drafting the company boilerplate to assuage the angry publishing executive and thereby keep their jobs. When in-house publishing lawyers, entertainment attorneys, or others engage in this type of practice (some may call it “drafting from fear”), they tend to go overboard.

Accordingly, what you will probably see is a proverbial “kitchen sink” electronic right clause which has been newly-drafted and perhaps even insufficiently reviewed by the company-side publishing lawyers and entertainment attorneys, internally and themselves - wherein the publisher will ask the author for every possible electronic and digital right and every other thing, including (without limitation) the kitchen sink. The only response to such a broad-band electronic right or digital right clause is a careful, deliberate, and methodical reply.

Using the approach outlined in Section #1 above, the author and the author’s publishing lawyer or entertainment attorney counsel must separately tease apart each use and component of the electronic right and digital right that the publisher’s broad-band clause might otherwise capture, and then opine to the publisher a “yes” or a “no” on each line-item. In other words, the author, through his or her publishing lawyer or entertainment attorney, should exercise his or her line-item veto. It’s the author’s writing that we are talking about, after all. The author should be the one to convert the singular “electronic right” or “digital right” into the laundry-list of electronic rights. That’s why I use the singular number when referring to “electronic right” or “digital right” – I like to let the technologically-advanced author have all the fun making the list. That way, too, the author can tell me what he or she thinks the phrases actually mean, and what the difference between the two meanings really is, if anything.

The next installment of this article, Part II, will - believe it or not - have a few words in defense of the publishers and the publishing lawyers that work for them!

Click the “Articles” button at:
to return to the main Articles page.

My law practice as a publishing lawyer and entertainment attorney includes the drafting, editing, negotiation, and closure of agreements including digital and electronic rights matters as they may arise therein, as well as in the fields of music, film, television, Internet, and other media and art forms. If you have questions about legal issues which affect your career, and require representation, please contact me:

Law Office of John J. Tormey III, Esq.
John J. Tormey III, PLLC
1324 Lexington Avenue, PMB 188
New York, NY  10128  USA
(212) 410-4142 (phone)
(212) 410-2380 (fax)

Page:
Publishing and Electronic Rights - Part I

Title Metatag:
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